Global consumers are highly aware of the fact all elements of health are interconnected so multifunctionality is the top health claim they are looking for in products, according to Nutiani’s Global State of Health and Wellbeing report.
Analysts for the customer insights firm FMCG Gurus have predicted the short and long term impacts of COVID-19 on consumer attitudes and how food, drink and supplement brands can remain front of mind after customers’ purchasing decisions have been transformed...